Cutting carbon, not creativity
Using technology to empower creativity and promote sustainable content creation.
Cutting carbon...
The creative industries offer the greatest opportunity to mobilise positive action for the planet. (wearealbert.org)
BAFTA albert is the industry authority on environmental sustainability for film and TV and is working to achieve this by uniting the screen industries to make a positive environmental impact and inspiring audiences to act for a sustainable future. Compos Mentis Productions is registered with albert (https://wearealbert.org/).
Film and TV production can cause significant environmental impact on the environment through activities such as
- moving large plant and crews to environmentally sensitive location
- the creation of large sets, props and costumes that are only used once and discarded
- poor management of waste disposal including food waste, recyclables and hazardous chemicals used in paints and special effects work
enhancing creativity
Embracing the horizon of storytelling, our mission is to pioneer a future where multiplatform and transmedia narratives become the standard for screen-based content. We believe that weaving stories across various platforms offers a rich, immersive experience that captivates audiences and transcends traditional media boundaries.
Why Multiplatform and Transmedia?
- Engagement: Multiplatform storytelling invites audience interaction, turning passive viewers into active participants.
- Reach: Transmedia narratives extend the life and breadth of content, reaching wider audiences across different mediums.
- Innovation: Utilizing real-time technologies allows for dynamic content creation that can evolve with audience input.
- Personalization: AI-driven analytics tailor experiences to individual preferences, enhancing connection and relevance.
- Sustainability: Diverse media channels provide sustainable models for content creation and distribution, ensuring longevity and adaptability in a rapidly changing digital landscape.
The Role of Real-time Technologies and AI
At the core of our strategy, real-time technologies and AI are the catalysts for creation, distribution, and interaction, ensuring that our content is as evolving and alive as our audiences. By harnessing these cutting-edge tools, we are not only telling stories; we are creating worlds for viewers to live in and explore.
Ethics and AI
Our mission is to harness the transformative power of artificial intelligence with unwavering commitment to ethical principles. We pledge to create AI solutions that respect privacy, ensure fairness, and foster inclusivity, all while striving for innovation that benefits society as a whole. We are dedicated to transparency in our AI practices, accountability for our systems' impacts, and continuous dialogue with the communities we serve to guide our ethical use of AI technology